Our mission
At every step, TEREA for IQOS ILUMA has been planned with precision to deliver our most pleasurable tobacco experience yet.
What is TEREA?
Next level pleasure.
Discover TEREA, made exclusively for the new IQOS device - IQOS ILUMA. Its ingenious SMARTCORE INDUCTION SYSTEM™ brings you improved draw, taste consistency from stick to stick, generous vapour and less lingering smell than ever before.
Made for each other.
What is IQOS ILUMA and how does it work with TEREA? IQOS ILUMA's pioneering bladeless SMARTCORE INDUCTION SYSTEM™ works in harmony with TEREA sticks. Together they redefine the principles of tobacco heating for a more pleasurable experience.
Next level experience.
The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is the metal heating element placed at the core of the tobacco stick.
Made for each other.
What is IQOS ILUMA and how does it work with TEREA? IQOS ILUMA's pioneering bladeless SMARTCORE INDUCTION SYSTEM™ works in harmony with TEREA sticks. Together they redefine the principles of tobacco heating for a more pleasurable experience.
Next level experience.
The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is the metal heating element placed at the core of the tobacco stick.
Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion. Visit Important information.
TEREA
Unwrapped.
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1
Front Seal
Keeps your IQOS ILUMA holder clean after use with no tobacco residue left and ensures easy insertion and extraction of the tobacco stick.
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2
The Heating Element
An innovative metal heating element, coated with stainless steel and placed inside the tobacco stick for seamless heating of tobacco.
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3
Air-flow Chamber
Ensures that just the right amount of aerosol passes throughout the stick for a satisfying and easy draw.
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4
Tobacco
A carefully selected, finely ground, and specially prepared tobacco blend.
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5
Protective Wrap
Our new protective wrap contributes to a cleaner experience after use.
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6
Cooling Plug
Cools down the aerosol temperature. It is made of cellulose acetate, which delivers the best cooling efficiency yet.
-
Front Seal
Keeps your IQOS ILUMA holder clean after use with no tobacco residue left and ensures easy insertion and extraction of the tobacco stick.
-
The Heating Element
An innovative metal heating element, coated with stainless steel and placed inside the tobacco stick for seamless heating of tobacco.
-
Air-flow Chamber
Ensures that just the right amount of aerosol passes throughout the stick for a satisfying and easy draw.
-
Tobacco
A carefully selected, finely ground, and specially prepared tobacco blend.
-
Protective Wrap
Our new protective wrap contributes to a cleaner experience after use.
-
Cooling Plug
Cools down the aerosol temperature. It is made of cellulose acetate, which delivers the best cooling efficiency yet.
Made for IQOS ILUMA.
Because TEREA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a TEREA stick in a device with blade heating technology may damage the blade. Use only with your new IQOS.
Find out more
More TEREA tobacco flavours to explore
Discover our TEREA collections
To be used only with your new IQOS ILUMA, TEREA delivers the tobacco taste you love, but in an innovative, simple and smoke-free way.
TEREA
A range of familiar tobacco flavours and more distinct aromatic blends.
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. See important information.
Unsure what flavour is right for you?
Quality checks
The superior quality tobaccos selected for TEREA are subject to rigorous checks. The crops are traced to farm level, and a series of comprehensive controls maintain the highest standards of leaf quality.
The final product
During the blending phase, each batch is analysed every 10 minutes. Only tobaccos that pass every step of our process and are of sufficiently high standard are then used in TEREA tobacco sticks.
Simple ways to switch.
