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What is TEREA?

Next level pleasure.

Discover TEREA, made exclusively for the new IQOS device - IQOS ILUMA. Its ingenious SMARTCORE INDUCTION SYSTEM™ brings you improved draw, taste consistency from stick to stick, generous vapour and less lingering smell than ever before.

Made for each other.

What is IQOS ILUMA and how does it work with TEREA? IQOS ILUMA's pioneering bladeless SMARTCORE INDUCTION SYSTEM™ works in harmony with TEREA sticks. Together they redefine the principles of tobacco heating for a more pleasurable experience.

Next level experience.

The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is the metal heating element placed at the core of the tobacco stick.

Discover more

Made for each other.

What is IQOS ILUMA and how does it work with TEREA? IQOS ILUMA's pioneering bladeless SMARTCORE INDUCTION SYSTEM™ works in harmony with TEREA sticks. Together they redefine the principles of tobacco heating for a more pleasurable experience.

Next level experience.

The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is the metal heating element placed at the core of the tobacco stick.

Discover more

An IQOS Holder and Pocket Charger on a side table.
SMARTCORE INDUCTION SYSTEM™ inside IQOS ILUMA devices.

Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion. Visit Important information.

TEREA
Unwrapped.

An illustration of IQOS TEREA’s Cooling Plug.
  1. 1

    Front Seal

    Keeps your IQOS ILUMA holder clean after use with no tobacco residue left and ensures easy insertion and extraction of the tobacco stick.

  2. 2

    The Heating Element

    An innovative metal heating element, coated with stainless steel and placed inside the tobacco stick for seamless heating of tobacco.

  3. 3

    Air-flow Chamber

    Ensures that just the right amount of aerosol passes throughout the stick for a satisfying and easy draw.

  4. 4

    Tobacco

    A carefully selected, finely ground, and specially prepared tobacco blend.

  5. 5

    Protective Wrap

    Our new protective wrap contributes to a cleaner experience after use.

  6. 6

    Cooling Plug

    Cools down the aerosol temperature. It is made of cellulose acetate, which delivers the best cooling efficiency yet.

  1. Front Seal

    Keeps your IQOS ILUMA holder clean after use with no tobacco residue left and ensures easy insertion and extraction of the tobacco stick.

  2. The Heating Element

    An innovative metal heating element, coated with stainless steel and placed inside the tobacco stick for seamless heating of tobacco.

  3. Air-flow Chamber

    Ensures that just the right amount of aerosol passes throughout the stick for a satisfying and easy draw.

  4. Tobacco

    A carefully selected, finely ground, and specially prepared tobacco blend.

  5. Protective Wrap

    Our new protective wrap contributes to a cleaner experience after use.

  6. Cooling Plug

    Cools down the aerosol temperature. It is made of cellulose acetate, which delivers the best cooling efficiency yet.

Made for IQOS ILUMA.

Because TEREA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a TEREA stick in a device with blade heating technology may damage the blade. Use only with your new IQOS.


Find out more
An IQOS ILUMA device with a TEREA stick being fitted compared to an IQOS 3 device which should not be used with TEREA.
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. See important information.
Illustrations of TEREA tobacco flavours.

Unsure what flavour is right for you?

A photograph of tobacco leaves.

Our mission

At every step, TEREA for IQOS ILUMA has been planned with precision to deliver our most pleasurable tobacco experience yet.

Cut tobacco leaves.

Quality checks

The superior quality tobaccos selected for TEREA are subject to rigorous checks. The crops are traced to farm level, and a series of comprehensive controls maintain the highest standards of leaf quality.

An IQOS TEREA tobacco stick used exclusively in IQOS ILUMA devices.

The final product

During the blending phase, each batch is analysed every 10 minutes. Only tobaccos that pass every step of our process and are of sufficiently high standard are then used in TEREA tobacco sticks.