What is IQOS
IQOS heats real tobacco instead of burning it, giving you tobacco satisfaction without smoke, lingering smoke smells or liquids.
Discover IQOSImportant information: IQOS is not risk-free and delivers nicotine which is addictive.
By your side.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a different alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.
IQOS ILUMA PRIMENew
Next level pleasure.
Our most refined and advanced device ever. Bladeless. Effortless.
IQOS ILUMATM is designed to be used only with TEREATM sticks. Do not use IQOS ILUMATM and TEREATM sticks with previous IQOSTM generations, as this may cause damage to your device. See Important information.
Hard to choose
Compare the ILUMA range to see which device is right for you.
IQOS ILUMA PRIME
Refined and advanced.
IQOS ILUMA
Effortless and enjoyable.
IQOS ILUMA ONE
Pocket-sized and ideal on the go.
Next level tobacco pleasure.
With a wide range of flavours and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA.
Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
IQOS because…
Discover why millions of adult smokers globally have switched from cigarettes to IQOS.
Your style. Your way.
Mix and match with our widest range of accessories. Ever.
Discover accessories