Discover the new IQOS ILUMA
Next level forward
The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of your tobacco enjoyment. The all-new IQOS ILUMA with TEREA rethinks the rules of heating tobacco.
What is IQOS ILUMA PRIME?New
Most advanced device
Intuitive by design and effortless.
What is IQOS ILUMA?New
Familiar. Enhanced.
Familiar design. Enhanced experience.
What is IQOS ILUMA ONE?New
Pocket-sized.
All-in-one device. Ideal on the go.
Thanks to the new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste, enjoyed in an effortless way.
What is TEREA?
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with new IQOS ILUMA.
The new IQOS device, IQOS ILUMATM is designed to be used only with TEREATM sticks.
Do not use IQOS ILUMATM and TEREATM sticks with previous IQOSTM generations, as this may cause damage to your device.
Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
See important information
The SMARTCORE INDUCTION SYSTEMTM technology
The innovative bladeless SMARTCORE INDUCTION SYSTEMTM heats the tobacco from within the TEREA stick. It unlocks the taste of our TEREA tobacco flavours, but without any smoke or ash, less smell than cigarettes and no need to clean the device after use.
Hard to choose
Compare the ILUMA range to see which device is right for you.
IQOS ILUMA PRIME
Refined and advanced.
IQOS ILUMA
Effortless and enjoyable.
IQOS ILUMA ONE
Pocket-sized and ideal on the go.
IQOS ILUMATM is designed to be used only with TEREATM sticks. TEREATM sticks contain a metal part. Keep out of reach of children to prevent disassembly and ingestion. See Important information.