Welcome to IQOS,
a world without
smoke.
IQOS is a smoke-free alternative to continued smoking. We use advanced heating technology to deliver real tobacco satisfaction without fire, ash or smoke.
Our Bestsellers1
1Based on e-commerce sales volume in the last 12 months.
1Based on e-commerce sales volume in the last 12 months.
Why have 27.4 million adult smokers switched to IQOS and
completely ditched cigarettes? 2
Learn more2Source: PMI Q3 2023 reporting.
How IQOS works.
Our SMARTCORE INDUCTION SYSTEMTM, specifically designed for the IQOS ILUMA, innovatively heats tobacco sticks instead of burning them, offering adult smokers a better alternative to continued smoking.
IQOS because…
Next level technology
Designed with breakthrough induction
technology for a next level tobacco experience.
IQOS heats real tobacco
IQOS heats tobacco instead of burning it, giving
you cigarette-like satisfaction without fire, ash
or smoke.
Next level tobacco pleasure
Explore TEREA, the expertly crafted tobacco
sticks, made only for the new IQOS ILUMA.
Discover the savings:
TEREA vs. Cigarettes
If you’re a smoker who smokes 12.55 cigarettes a day, you’ll save on an average a $1,465.25 a year if you switch completely to TEREA.*
Though usage patterns may vary, projected savings are realized assuming your consumption of TEREA remains consistent with your current cigarette consumption.
Comparison is based on average Ontario post tax price of TEREA and a pack of twenty cigarettes. The assumption is based on the average weighted price of $15.06 (incl. tax) for a pack of twenty cigarettes and the average daily Ontario consumption of 12.55 cigarettes.
*Source: CSD & Internal Estimates, YTD 2024.
Compare devices.
Find your perfect IQOS match.
IQOS ILUMA PRIME
Our most advanced device.
IQOS ILUMA
Familiar design.
Enhanced experience.
IQOS ILUMA ONE
All-in-one device with
battery and holder.